Concepts built to test what great could look like

Unsolicited redesigns, brand concepts and small business tools. Each one starts with a real question about positioning, conversion or clarity, then answers it in working code.

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Concepts

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Each concept is live and clickable. Open one to explore the full build.

Deloitte Middle East

  • Strategy
  • UX Design
  • Web Design

A centenary-led homepage for a firm in the region since 1926, with an interactive city network and clear paths for clients, readers and candidates.

Open concept

Validation Calculator

  • Tool
  • Small Business

Helps small businesses check whether an idea holds up before they put money behind it.

Open tool

Shamaa

  • Brand
  • Web Design

A concept website exploring a new digital presence for the Shamaa brand.

Open concept
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